Product and Adidas compared, nike free is good at seeking inspiration from Chinese elements to bring forth the new through the old, always walk in the forefront of innovation, such as with a Chinese dragon race suits, "Chibi", "Zhong Kui" culture shoes basketball shoes, "ride the clouds" basketball shoes, Lei Feng shoes etc. These are derived from the Chinese and Oriental cultural elements. Therefore, lining and not to ADI, Nike weakness, but actively, active from native culture to obtain creative elements.
But cheap nike free run has no continuity is a big mistake. For example, a Nike pushed the main 001 series; attention is not a lot of people. The same thing happened to Nike times, each of the main push products as flagship for one or two years, and then for a Nike product line, no continuity, only, no face.
"nike free run australia failure is the failure of product positioning. Nike like the impact of brands, but also for the younger market, so they have changed a lot. The connotation of the brand,http://www.nikefreerunx2012.com/ resulting in the loss of some of the original group of customers, at the same time their brand in the consumer awareness and brand Nike desired position on the gap, resulting in a new target customers will not buy it." Andy said.
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