The management pattern of nike free run 2 is largely modeled was previously an $847000000 takeover bid of Nike website, Nike successfully blew the footwear B2C's capital market foam, Nike founded just a year and a half from Redwood, Intel and Tencent nearly $27000000 from US $50000000 in financing.
However, along with the logistics, advertising and traffic cost increase, to raise more money also cannot resist the burn rate. The competition among peers, leading nike free run vendors now become a valuable commodity,http://www.nikefreerunx2012.com/ marketing and logistics cost is climbed successively tall, according to industry to provide related data display, each Nike sold 100 yuan Nike products will be a loss of 20 yuan or more.
In the last round of financing of 60000000 dollar after the completion of C, nike free announced that it will be more than 80% of the funds for the construction of logistics warehousing. In October 15, 2011, Nike is started formally self-built logistics, in the north of first-tier cities are part of wide distribution, and in 2012 plans to extend it to more than 30 cities. Following the product inventory, built warehousing, self-built logistics has made Nike completely in funding constraints; profitability has a sudden turn for the worse, turn into losses.
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